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Values, awareness, identity. Report on the Sociological Online Survey

Oct 3, 2024

Report on the results of an online survey based on an interactive structured questionnaire, the link to which was sent to potential respondents from the database (Kherson Community Research Online Panel).

Research objective:
find out the self-esteem, identity, and values held by Kherson’s residents.
Key Findings:
For approximately half (46%) of Kherson residents, their primary identity isмas a local (‘Kherson’) from among the given set of regional-political-ethnicмidentities. For the other half (45%), their main identity is as a ‘Ukrainian,’ either being an ethnic Ukrainian by nationality (30%) or politically Ukrainian by citizenship (15%). These identities (local and national) are not in competition with one another but on the contrary complementary, as Kherson residents are about equally proud to be Kherson residents (89%) as to be citizens of Ukraine (87%). Additionally, for the majority of respondents, Kherson is now associated with the already-historic events of 2022. The key words defining Kherson’s current image are ‘hero city,’ ‘indomitability,’ ‘Kherson is Ukraine,’ and ‘resilience.’

Only 22% of respondents stated that they are happy (20% – rather happy, 2% – very happy). Most respondents stated that they were unhappy (59%) or did not answer the question (19%).

Kherson residents assessed their health to be quite poor. Only 14% stated that their health is very good (1%) or good (13%). 56% placed their health status at average. 24% of respondents said they have poor health, and 5% reported having very poor health.

More than half of Kherson residents follow news about military operations. Half of the respondents check news from the front several times each day (50%), and 26% tune in every hour. The percentage of those who check the news less often than daily is 9%.

Less attention has been being paid to other news sources by the respondents. 9% check news every hour, 29% several times each day, and 26% once or twice each day. 29% of respondents answered tuning in either less often or never (7%).

The next question was about Kherson residents’ opinions of democracy in Ukraine. Overall, respondents (74%) rated it with an average or high level. The middle option (5/10 points) was the most popular answer, chosen by 23% of respondents.

You can read the full report by downloading it:

This research was conducted by the Zakhyst Kherson Community Foundation Charitable Organization as a part of its project implemented under the USAID/ENGAGE activity, which is funded by the United States Agency for International Development (USAID) and implemented by Pact. The consents of this research are the sole responsibility of Pact and its implementing partners and do not necessary reflect the views of USAID or the United States Government

Reproducing and using any part of this product in any format, including graphic and electronic, copying or any other usage is suitable to reference to the source.




















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